Notice the product names of our jewelry? These are all waves my son Johnny and I have ridden Worldwide. I’m Joe Noris - a La Jolla, California local - and surfer of 40+ years. When I couldn’t find a ring with a realistic-looking wave, I signed up for jewelry making class and ten weeks later, carved a wave ring for myself then my wife. That was the start of The Wave Collection, which allows you to wear the feeling of barrels we’ve hunted from Cali to Costa Rica, Mexico to Hawaii, Indonesia to Europe & Australia.